1. List your home on the UK’s largest holiday lettings website www.holidaylettings.co.uk The cost of listing on this website will be covered with your first rental. Make sure you have really good pictures and a detailed description that really points out the benefits of your property and its location.
2. List your property with a good local rental agency. Check to see what exposure they will give your Spanish property, but they should have good local knowledge and be experienced in attracting new customers for you. Your selling agent should be able to recommend someone.
3. Create your own website dedicated exclusively to your property
You will have a space where you can really go to town with detailed information about your property in Spain. Fill your website with the best pictures of the property and area you can. Send an email to your friends to let them know about your property and give them a link to your website. Ask your friends to send it on to their friends.
Creating a website is not as difficult as you might imagine. Of course if you don’t know how or don’t want to learn how, you could always pay someone. Around £450 should get you a basic set up.
4. Get that ‘Niche’ Appeal Could your property appeal to a particular market? Maybe the property has good disabled access or is close to a diving centre? Find the ‘niche’ then look for forums on the internet. You may be able to advertise your property for a small fee or even free if you become a regular user of the forum.
5. Include those little extra touches Sometimes the difference between your property getting the booking and another is the little extras. So many people who try and rent their property have the attitude that “it’s not worth spending on the property if we’re renting it out” This couldn’t be more untrue. A nice BBQ set up, board games or playstation can make all the difference. Why not speak to your favourite local restaurant and see if they will sell a “menu del dia” voucher that you could include for all your bookings? That extra touch will pay for itself in no time and guarantee you valuable repeat bookings.
6. Get to know your neighbours Wherever you buy your property, the chances are you will have a good mix of holiday home owners and those living in Spain full time. Those living in Spain permanently will at some point or another be looking for a property for their own friends or family to stay in. This word of mouth marketing is very effective and will cost you no more than a bottle of wine every now and again.
MASA International can help and advise you on making the right choice when you buy your property in Spain and also help you set up an effective rental solution.
